About Me

Experience, Education, + Background
lisa pepin




I’m a UX designer, creative director, digital marketer, shooter, editor, teacher, and otherwise wearer of many hats. I live in Raleigh, NC, where my flexible skills help e-commerce businesses grow and expand through better websites and data-centric creative online marketing.

Through my work, I’ve helped online businesses big and small make more sales through user-focused design. I’ve gotten to see the inner workings of marketing for small businesses as I help plan and implement digital marketing strategies. I’ve designed a visual brand from the ground up and made videos viewed by hundreds of thousands. I’ve gotten to feel like a rock star in the small fish sauce-making village of Sa Chau, Vietnam; hung a camera from a crop duster and smushed countless young corn plants in America’s breadbasket; climbed and hung by a prusik forty feet above ground in the mountains of North Carolina; and shot in 12 US states and 8 countries.

I graduated from UNC-Chapel Hill, where I studied journalism and mass communication, U.S. history, and Arabic. When I’m not working, I love to cook, do yoga, read and hike. I spent a year and a half in Hanoi, Vietnam, where I wrote about and shot Vietnamese food for The Kitchn and inflicted English language skills upon teenagers from around the world. I’m currently working on learning wheel pottery and teaching myself piano.



UX Design + Creative Marketing Services | 3/2018 – present

  • Work with e-commerce clients to redesign sites or audit and iterate on a current site to optimize conversion rate, and work with developers to implement changes.
  • Use data analytics, heatmaps, best practice studies, benchmarks, and experience with other clients to make data-driven design decisions focused on improving KPIs.
  • Create emails and flows, develop new products, create photography, and other creative marketing services.

Backpack Partners

Creative Director, Morrisville, N.C. | 1/2017 – present

  • Lead all visual marketing efforts for startup e-commerce incubator’s clients.
  • Designed and managed development of new website for Raleigh Denim in less than 10 weeks, more than doubling conversion rate as well as revenue.
  • Redesigned a $10 million e-commerce client’s checkout process, decreasing cart abandonment rate by 5% and increasing daily revenue by 27%.
  • Set up and manage project management tools that increased efficiency of the entire marketing team.

Cultures for Health

Multimedia Specialist, Morrisville, N.C. | 8/2015 – 1/2017

  • Developed the visual identity of a new brand, from web graphics and site design to packaging, email heros and templates, retail displays, social media design, web ads, sales material, photography, and more.
  • Outfitted a new video studio and shot how-to videos, which earn thousands of views with an average 80% watch rate, while saving customer support time.
  • Managed all printing: changed box design to make assembly of products 30% faster, saving countless labor hours, and switched to a new digital printer that will save hundreds of dollars every print run.
  • Played pivotal role in the development of a new line of kits: choosing contents, creating instructions, and creating a marketing launch plan. Since launching on 11/02/2016, the kits have brought in 18% of all revenue for this $2 million company.

The Kitchn

Contributor, New York, N.Y. | 4/2013 – 8/2015

  • Found, shot, wrote, and posted maker and grower tours showing how foods are made or grown and exploring interesting kitchens, sparking audience engagement.
  • Worked with a translator to travel the Vietnamese countryside and interview traditional producers of fish sauce, coffee, rice, and other foods.

Back Home Productions

Director of Photography, Raleigh, N.C. | 8/2011 – 1/2014

  • Shot, edited, and animated marketing videos for global clients, including IBM, Sensus, Brocade, NetApp, and Agricen; from client contact to finished product.
  • Ran green screen studio shoots and complex 4-camera location shoots solo, while also recording audio.

Horizon International Bilingual School

Secondary and High School Teacher, Hanoi, Vietnam | 5/2014 – 5/2015

  • Designed engaging lessons and materials to improve students’ language skills with no curriculum and few resources.
  • Facilitated communication among students from 9 countries at various levels of English proficiency.


  • Volunteer webmaster for The Marathon Jam, a not-for-profit musicians’ group that raises money to help injured soldiers.
  • Shot and edited a branding video for Peter Millar clothing company, which received 400,000+ views in 4 days on Facebook.


UNC-Chapel Hill

B.A. Journalism & Mass Communication
B.A. United States History
Arabic minor
3.75 GPA
Chosen for Southeast Asia Summer Program

N.C. State

Certificate, Teaching English to Speakers of Other Languages

N.C. School of Science and Mathematics



UX Design
Web Development Management
Packaging & Visual Design
Adobe XD


Project Management
Time Management
Attention to Detail
Google Analytics


After Effects
Premiere Pro
Final Cut Pro


Documentary-style photography
Studio photography
Image Styling


Lived in Hanoi, Vietnam for 18 months.

Suction-cupped a GoPro to a crop duster.

Backpacked 150+ miles on the Appalachian Trail.

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  • Email lisa.a.pepin@gmail.com
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