Cultures for Health’s main challenge has always been that its core products, starter cultures for making foods like kefir, kombucha, yogurt, etc., seem difficult to customers. To solve that, and to uplift 2016 holiday sales with gift-able products, the marketing team was tasked with creating as many product kits as possible.
I played a pivotal role in this project. I helped test kit projects; develop and source kit ingredients; design packaging and labeling; photograph, write, and design instructions; price kits; and design the web pages that sold the kits within Visual Composer. Ultimately, we created 19 kits in less than 4 months that increased average order value and sold faster than we could make them. These kits remain responsible for nearly 20% of the company’s revenue.
