Feetures Website


Project Management
Web Design
E-Commerce Marketing


Feetures, which built their speciality sock brand for runners, wants to expand into more than just running socks. Much of their business is wholesale, but as more and more shoppers move online, they wanted to expand their e-commerce presence with a new website.


I designed this site and coordinated with the developers during the site construction. My main challenge was organizing the products so running socks, Feetures’s core business, were still front and center while also educating new customers about their sock types and making planned new products like dress socks and casual socks discoverable. The new site is now converting at 150% the rate of its former site.