Limitless Walls Homepage Redesign

UX Design
Project Management
E-Commerce Marketing


Limitless Walls is a family-owned North Carolina company that sells wall murals and removable wallpaper online from a huge library of images or using a customer-provided image. As their business grows, they needed to step up their image online and make their homepage work better for their customers.


I redesigned this page with a stronger design, SEO, and helping customers through the conversion funnel in mind. I started this project with heat maps to better understand how users were interacting with the page, and used that data and Google Analytics data to redesign a higher performing page, plus worked with LW’s SEO team to make sure the page was hitting on all levels.